H&M lovers are in for a treat with new Divided store landing in London

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Recession? What recession? Hot-trend stores are springing up faster than the floral trend for summer.

We’ve got Banana Republic now H&H is to open its first standalone Divided brand in Camden, North London – favourite haunt of Amy Winehouse.

According to Drapers Online, the shop will be H&M’s fifth Divided standalone in Europe. Divided is a streetwear sub-brand which is normally stocked in H&M’s shops.



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