It had to be the shortest-lived trend ever. Didn’t even last a season. Well it is fashion, darling.

Now I won’t say it wasn’t fun while it lasted. I went Swap-A-Rama Razzmatazz in east London where you swap clothes with whoever you’re standing next to. I waltzed out with a Stella McCartney jersey dress, thank you very much.

Hot on the kitten heels of one swap shop, come many more. Y-Swap and Visa Swap are chomping at the bit to pull in the customers.

But sometimes too much attention kills a trend flat. We are not into Britney bashing but this dress-switch for the cameras made us want to unswap fast.

Don’t you dare forget Fashion At 4PM. The Ronald

Cast-offs or swap chic. You decide