Tattoo-inspired fashion might seem a bit bold to some, but the stars love it. Everyone from Sean John Combs to Fergie, Britney, Rachel Hunter and the Hilton sisters love a little Hardy.

Britney Spears was spotted frolicking this week on the beach in an Ed Hardy “Love Kills Slowly” bikini.

In 2004, Christian Audigier created and launched the “Ed Hardy” label. He optioned and was granted the exclusive rights to the designs of Don Ed Hardy, the “Godfather of Tattoo.”

Street couture. How do you wear yours?

Ed Hardy Mermaid swimsuit in Lime Green, $169. Click here to shop the look.

Love Kills Slowly bikini in Red, $152, Click here to shop the look.

Paris Hilton rocked into London town yesterday to promote her new perfume Can Can at Selfridges.

She oped for a bride-white dress by Marc Jacobs and tempted boyfriend Benji Madden, Good Charlotte frontman, to strike a pose with her for the frenzied photocall. The dress is dropping hints, Benji. You can run but you can’t hide…

This is what she had to say on her great big London welcome. ‘This is so exciting, everyone’s here and I’m just thrilled. I can’t wait to meet you all and thank you for coming and I hope you love my perfume as much as I do.’
Marc by Marc Jacobs Joelle dress, £350. Click here to shop the look.

Fashion fans were in frock heaven last night as movie Sex And The City madness rolled into London town last night.

Sarah Jessica Parker showed some true Brit love with a zingy fresh strapless, chartreuse tulle and feather prom dress from one of our favorite British designer Alexander McQueen.

To seal the look she accessorised with a look-at-me Philip Treacy hat showered with flowers and butterflies – so glorious, in fact, it stole the limelight from her shoes! We weren’t expecting that.

Model Kate Moss knows how to beat the heat in hot pants.

She was spotted in London yesterday wearing black mini-sized pants and white silk embroidered top. KM accessorised the look with an ice lolly. Cool.

Kate Moss For Topshop hotpants, £30. Click here to shop the look. Kate Moss For Topshop cream silk top, £45. Click here to shop the look…

The look doesn’t sound good on paper but in the flesh it’s surprisingly impressive. Better than the flower-print trend not as hot as the LBD.

Alicia Keys spotted outside with the crowd this week before appearing on the Late Show with David Letterman in New York to promote new album ‘As I Am’.

Victoria Beckham championed the look last month in her gunmetal grey dress by fashion friend Marc Jacobs but vamped up the look with dress-slash midriff to reveal toned tum.

It’s a love/love-not look. We prefer the more modest version as modelled by Alicia Keys.

It had to happen. The flower-print trend is starting to wilt and smart fashion movers and shakers are ditching the blooms for the bold colour trend instead. Kelly Brook is trailblazing the way in a hot orange frock.

Kelly was spotted in LA this week (fresh from her split with beau Billy Zane) looking perfectly pretty in orange dress and black peep-toe heels. The way forward is with a broken heart, girl. You go!

Work the look like this: Moschino Cheap & Chic flared ruffle dress, £325. Click here to shop.

Marc Jacobs Crisscross slingbacks, £275. Click here to shop the look.

The ad campaign marches on and this time Victoria Beckham puts down her own dVb line of sunglasses to give some eye time to Marc Jacobs. That’s fashion love for you…

Do my eyes look big in this?

Victoria Beckham doesn’t stick to one signature look – skinny jeans and sky-high heels, statement bag, and extremely strapless frocks with severe push-up oomph. All styled to the max for camera-flashing appeal.

She continued her birthday frolics at Via Veneto in Santa Monica with a star-cast crowd wearing a strapless white dress and oversized flower print. Peep-toe sandals and hairband (she’s keen on this look too) added a little extra fashion vrroom to the minimalist look (note, no jewels or bling required.

As for David Beckham, his matching black-white check blazer and waistcoat was a definite love or love-not look. It’s a bit Bruce Forsyth but, then, that might not be a bad thing!?

Click here to see the look.

Think Victoria Beckham on a lunch date to work this look.

When Posh met husband David Beckham for lunch in LA last week, he was dressed down in shorts and A&F flip flops, while VB dressed up to the nines in Louboutin heels, Chloë Sevigny skirt and black blouse. It’s not a flung-together look.

She might like this Alexander McQueen (are VB and McQueen friends now after falling out?!?!) kimono belt sheath dress for similar high-dressed rendezvous.

Click here to shop, £1,075

Co-ordination is the name of the game. Victoria Beckham steps out with David Beckham in Paris post-football style and keeps purple in the limelight with shoes and bag to match.

Never a shade out of place or unwelcome crease even after a rowdy match with a raucous crowd looking on. The girl does perfection in purple well. And don’t you see how VB is stealing the limelight more than ever from DB? Star power has shifted.

Shoes and bag to match